BIP, Španělsko: Communication Management in Purpose-Driven Organizations (deadline 22. 10. 2025)
Vyzkoušej si studium v zahraničí formou krátkodobého intenzivního kurzu BIP (Blended Intensive Programme) na Pontifical University of Salamanca, Faculty of Communication ve Španělsku. Přihlášky a osobní konzultace přijímá osobně koordinátorka mezinárodních výjezdů na Fakultě managementu, Martina Chalupová.
Communication Management in Purpose-Driven Organizations
Program Description
This Blended Intensive Program focuses on equipping students with the strategic communication skills needed to lead and manage purpose-driven organizations. The program explores how communication can align leadership vision with stakeholder expectations, enhance trust, and measure social impact effectively. Through online lectures, workshops, and real-world case studies, students will learn to design communication strategies that reinforce organizational purpose, foster interdisciplinary collaboration, and promote social and environmental initiatives. Special emphasis will be placed on leadership skills, strategic messaging, and impact measurement frameworks.
Learning Objectives
- Understand the communication challenges and leadership dynamics in NGOs, social enterprises, and CSR initiatives.
- Develop strategic messaging and storytelling skills to support purpose-driven missions.
- Apply digital tools to amplify advocacy efforts and engage diverse stakeholders.
- Measure and communicate social impact effectively.
- Collaborate in international and interdisciplinary teams to design communication strategies for real organizations.
Schedule Overview
Online Sessions (January & February 2026)
- Introduction to purpose-driven organizations and leadership roles.
- Strategic communication and trust-building.
- Digital tools and impact measurement frameworks.
Face-to-Face Workshops (23–27 February 2026)
- Leadership and strategic communication labs.
- Storytelling for social impact.
- Designing communication strategies and measurement plans.
- Case studies and interactive role-play scenarios.
- Cultural visits and networking with local purpose-driven organizations.
Expected Outcomes
- Gain a comprehensive understanding of communication leadership in purposedriven organizations.
- Develop strategic and measurable communication plans.
- Build skills in storytelling, stakeholder engagement, and impact assessment.
- Strengthen intercultural competencies through international teamwork.
- Expand their academic and professional networks.